Blog — value

I was watching a sales webinar recently, dealing with the value our products offer our clients, when I suddenly realized that there may be potential customers and business owners (the market who would benefit from our products and services), who do not know what a UPS is or what it does, or how such a device can help them personally and their business. It also dawned on me that perhaps I was suffering from the “curse of knowledge” 😱 which is the assumption that because I deal with UPS and Critical Power every day since 1982, I am unknowingly assuming...